Privacy Policy

Updated: 6/10/2026

This Privacy Notice (the “Privacy Notice” or “Notice”) informs you about what information Butternut Basin, Inc., including its affiliates and related entities such as i.e. Inc., its subsidiaries, employees, executives, officers, directors, agents, shareholders, successors, assigns, trustees, representatives, advisors, (collectively “Butternut” or “We") collect and how Butternut uses it. Butternut values you as a guest and knows that you care how information about you is collected and used. This Privacy Notice (the “Privacy Notice” or “Notice”) informs you about what information we collect and how we use it. This Notice is part of the Terms of Use published on our website and app (our “Site”). Click here to review the Terms & Conditions.

This Notice applies to the Personal Information we collect when you visit our Site or use our online or mobile application (our “App). The Notice also applies to the Personal Information we collect when you visit Butternut. By interacting with Butternut through our Site, our App, or by providing specific information while you are at the ski area located at 380 State Road, Great Barrington (the “Ski Area”), you consent to the use of Personal Information that is collected or submitted as described in this Privacy Notice.

Personal Information We Collect

When we use the term “Personal Information” we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person or household, such as a real name, postal address, e-mail address, telephone number, payment information, pass or lift ticket ID number or identities, profile photographs and location information. When other information (such as consumer preferences, demographic information, or opinions about an identified individual or reasonably identifiable individual) is directly associated with Personal Information, we treat this other information as Personal Information. Information that is de-identified, aggregated, or anonymized will not be considered Personal Information. Publicly available information (made available from federal, state, or local government records) may be considered Personal Information, and may only be processed for the purpose for which it was published.

When visiting our Site, our App, or  interacting with us (e.g., over the phone, by email, or on social media) or providing information to us while you are at the Ski Area, we collect the following types of Personal Information:

  • identification data (e.g., first name, last name, birth date, postal address, phone number, email address);
  • pertinent to rental equipment including, but not limited to, height and weight;
  • payment details or methods and transaction information (e.g., when you purchase lift tickets, event tickets, or goods, or book accommodations online);
  • location data (e.g., the location where you stay or ski, location data sent by your device, the runs that you ski or ride, the ski lifts that you ride, a top level domain name such as .com, .gov., .au, .ca);
  • connection data (e.g., IP address, connection speed, type of browser used and information communicated by your browser, mobile network information, data automatically communicated by your device);
  • device information (e.g., device type, screen size, operating system);
  • data regarding your use of our Site (e.g., date and time of visits, viewing information, pages viewed, keystroke activity, time spent on pages, scroll activity, click/touch information, content you provide, such as through email or messages, and mouse movements);
  • information relating to your preferences and activities (e.g., vertical distance by day; calories burned; time spent skiing or riding; individuals with whom you form groups for skiing or riding, as reflected in your use of our applications; frequency with which you use or visit various facilities, services, programs; events attended);
  • details of ski-related accidents and other incidents;
  • an assessment of your skiing/riding ability; and
  • photographs and video of you at the Ski Area or that you otherwise submit; and
  • demographic information (e.g., household information, number of children, age ranges, gender).

In addition to the above, we may combine information you have provided to us on our Site with information you have provided to us offline, including information you have provided to us at the Ski Area, and we may store this information together in your customer profile. For example, we may combine data automatically collected when you use your season ski pass, attend an event, rent equipment at the Ski Area, or data you provide to us with your customer profile. In addition, we may use your devices’ connection to WiFi, Bluetooth, or GPS in order to provide services specific to your use of our Site or other accounts as described in this Privacy Notice. This enables us to provide the best experience possible when you visit the Ski Area.

If you provide us with Personal Information of other persons, for example information about the receiver of a gift, gift card, gift certificate or a referral, please provide their Personal Information to us only if you are allowed to do so pursuant to applicable data protection laws and only if the other person would agree to you providing Personal Information to us for the purposes the information is collected and processed according to our Privacy Notice.

Some personal information included in this section is considered “Sensitive Personal Information” or “Sensitive Data” under certain data privacy regulations. Where required by law, your explicit consent to collection, processing, or transferring of such Sensitive Personal Information will be obtained. Appropriate security and protection measures will be deployed that will be congruent with the nature and risks associated with the data and processing activities.

Sources of Personal Information

It is not our policy to sell your Personal Information, but we may use it  for a wide variety of purposes. We and our third party service providers may use Collected Information to help administer the Site or App and the servers that provide same, generate statistical information, monitor and analyze Site and App traffic and usage patterns, and improve the Site and App’s content and content delivery, including any online content, materials, and services that we describe or make available on the Site or App. We may use Collected Information, including your name and email address, to provide service and support to you.

We may also use such Collected Information and the associated statistical data we and our third party service providers generate to deliver targeted advertisements to you and other visitors of the Site. We and our third party service providers may store or use some Collected Information for as long as needed, which may be indefinitely.

We may use Content in a variety of ways, including uploading to our Site.

When providing Personal Information as described in this Notice, that Personal Information is primarily collected directly from you (e.g., when you fill out a form at the Ski Area or on our Site) and you will know the precise information being collected by us. In certain circumstances, however, the information may be collected indirectly or from other sources, for example:

  • when a third party provides information about you (e.g., if someone orders a gift, gift card, or gift certificate online and wants to send it directly to you, he/she must provide us with your name and address; if third parties, including travel agents or business partners with whom we have joint marketing or service providing arrangements, provide information about you);
  • when your electronic communications devices, such as smartphones, tablets, or computers, automatically submit information;
  • when technology implemented at the Ski Area provides us with information (e.g., when your ski pass is scanned at a chairlift);
  • when we are provided information from other business partners;
  • when you are at the Ski Area, and we take photographs or video of you; and
  • when such information is available from public sources.

In certain limited circumstances, third-party service providers may collect information on our behalf, though such collection will always be within the context of the service provided. We may also automatically collect certain information as described in our Cookie Notice, but this is limited to the degree to which that information is considered Personal Information. In particular, we may collect personal and non-personal information through the following additional channels:

  • our own cookies on our Site;
  • 3rd party cookies on our Site;
  • social media networks; and
  • 3rd party software applications.

How We Use Your Personal Information

We use your Personal Information for the following purposes, all of which relate to the relationship between you and us, and the services we provide:

  • to provide you or the person of your choice with the services and/or products you requested (e.g., passes—including use of your phone as your pass/ticket via Bluetooth—, reservations, services offered by our Site—such as the summary of your ski day, and ability to share), to perform transactions, in particular to check your identity or the identity of the person you designated, as well as for billing and shipping purposes;
  • providing you with souvenir, photography and video services; and
  • to provide you and/or the person you designated with after-sale support in case you encounter any difficulties following your transaction with us.

We also may process your Personal Information for the purposes listed below, which are necessary for us to pursue our legitimate interest and provide you with quality services and products:

  • for security and fraud prevention purposes as well as for protecting our rights, pursuing available remedies and enforcing our Terms of Use;
  • to administer our systems, debug, and improve the performance and accessibility of our Site and the Ski Area;
  • to monitor and optimize the use of our facilities (e.g., when you scan your pass and ride one of our chairlifts, we use such information for monitoring the use of our chairlifts; improvement of facilities based on number of attendees at events);
  • to better understand your use of our products, services, programs, and events; and
  • to improve our Site, the Ski Area and, more generally, our products, services, programs, and events.

In addition, with your consent, we may also process your Personal Information:

  • to provide you with marketing communications, recommendations and special offers regarding our products and services, as well as products and services of third parties which might be of interest to you, and to give you the opportunity to enroll in our loyalty program; and
  • to combine your data and implement profiling activities in order to better understand your needs, expectations and preferences and provide you with personalized content and targeted advertising accordingly.

By providing your residential or wireless phone number(s) to us, you expressly consent to receive certain non-marketing calls and text messages from or on behalf of Butternut where permitted by law. Your consent to receive calls or texts is not a condition of any purchase. Consent to receive calls or text messages can be revoked at any time; please follow the unsubscribe link in the relevant communications or contact us using the link at the bottom of the Notice. Even after you opt-out or update your marketing preferences, however, we may still contact you for transactional or informational purposes. These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, or any questions regarding a specific interaction.

Please refer to the Your Choices and Rights and State Privacy Rights sections below for information regarding how you can manage your options and exercise your rights with respect to your Personal Information.

Cookie Notice and Third-Party Advertisers

We use technology such as “cookies” to help us provide customized services and as a means to collect dependable and consistent traffic data. A “cookie” is a small piece of data that is sent to a user’s browser from a web server and stored on a user’s hard drive.

These cookies, along with other technologies, such as web beacons, may also be used by Butternut’s corporate partners and on co-branded websites to help us understand how you use our products and Site and better provide advertising to you.

We may use third-party advertising companies to customize the advertisements you see on our Site, on other websites, or on your mobile or other devices. These companies may use cookies, web beacons, or other technologies to collect information about your use of our Site and other websites and applications, including in particular your IP address, web browser, mobile network information, pages viewed, time spent on pages or in applications, and links clicked. We may use this information to analyze data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your online activity. Our service providers are bound by contract to keep your Personal Information confidential and use it only for the purposes laid out in the contract on our behalf. 

By clicking to accept cookies, you are consenting to our use of cookies and similar technologies in accordance with this Cookie Notice. 

Cookies are not intended to harm your PC or do not contain any viruses. Please note that most browsers allow you to manage your cookies preferences by changing your settings. You may have the possibility to set your browser to: (i) automatically accept or refuse all cookies; (ii) automatically accept or refuse first party cookies and/or third parties cookies; (iii) notify you before any cookies are placed, so that you get the opportunity to decide whether you are willing to accept it or not. Please be aware that restricting cookies may impact how our Site operate for you, and you may be unable to use all of the functionality of our Site.

Disclosure of Your Personal Information

Under limited circumstances we may disclose the Personal Information we collect to third parties for all or part of the above-mentioned purposes and to provide certain, specific services or opportunities offered by the below third parties. Examples of those circumstances are described below, along with some of the steps we take to limit the manner in which your Personal Information is used.

  • Service Providers: We may share your information with companies that provide support services to us (such as credit card and payment processors, printers, mailing houses, analytics providers, claims adjusters, call center/chat providers, web hosts, application developers, event co-sponsors, concessionaires, resort management boards responsible for management and planning for the development, promotion and use of the Ski Area, or providers of online reservation services) or that help us market our products and services (such as email or text messaging vendors).
  • Partner Promotions and Events: We may occasionally co-sponsor events with business partners or provide you opportunities to register for special promotions or services provided in conjunction with our business partners. We may share your information with those business partners to help us market or improve our products and services, and we will give you a clear notice if you are providing information to such third party. In addition, we may also arrange to send you marketing and promotional information of other companies that we think might be of interest to you, only if you tell us that you want to receive these sorts of materials.
  • In Connection with Corporate Events: In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all Personal Information to the relevant third party. Your Personal Information would remain subject to this Notice, unless notified otherwise.
  • Credit Card Token Data: If you make a transaction using your credit card, we use third-party service providers to securely anonymize your payment card information and replace it with a unique, random identifier called a "token." This token information is used to process your transaction while protecting your actual card information from exposure or breaches. Additionally, we may receive this token information from our third-party service providers and associate it with other Personal Information about you to: provide you with marketing for our goods and services via email, SMS message, and to conduct research and analytics to improve our services, marketing, and product offerings.

In all the above circumstances, any third-parties or partners are only authorized to use the Personal Information we share with them for the particular purpose of delivering the service, opportunity, or access we are working with them to provide. In addition, we only disclose the information they need to provide the specific service, function, or opportunity, including providing aggregated or de-identified data when possible. All Personal Information is shared pursuant to written contracts with the third party in line with applicable laws.

In addition, we may release Personal Information: (i) to the extent we have a good-faith belief that such action is necessary to comply with any applicable law; (ii) to enforce any provision of our contracts/agreement with you, protect ourselves against any liability, defend ourselves against any claims, protect the rights, property and personal safety of any user, or protect the public welfare; (iii) when disclosure is required to maintain the security and integrity of the service, or to protect any user’s security or the security of other persons, consistent with applicable laws (iv) to respond to a court order, subpoena, search warrant, or other legal process, to the extent permitted and as restricted by law; (v) in the event that we go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of our assets; or (vi) for an additional purpose that is directly related to and compatible with the original purpose for which the Personal Information was collected.

Links to Third-Party Websites

In the event our Site contains direct links to sites offered by third parties (e.g., co-branded event sites, or websites belonging to community partners), those third-party sites are not covered by this Privacy Notice.

Some of the sites may give you the option of sharing your thoughts. If you choose to share information with a third-party site such as Twitter or Facebook, or a third-party service such as Apple Health, the information you choose to share is not subject to this Privacy Notice. You should review the privacy policies of those sites or services to make an informed decision about whether to share your information. Further, you should review your account settings on those sites to ensure that you are comfortable sharing your information with the audience chosen in that account.

Children’s Privacy

We do not knowingly collect Personal Information on our Site from children under the age of 13 without the prior consent of the child’s parent or guardian.

Your Choices and Unsubscribing

If you agreed to receive communications from us, our emails give you the option of not receiving future communications by clicking the "Unsubscribe" link provided at the bottom of the email. You may also unsubscribe by emailing us at [email protected].

Data Security and Retention

Butternut has implemented physical, technological, and organizational safeguards and security measures designed to protect against the loss, misuse, or unauthorized access or disclosure of your Personal Information under our control. We also take measures to protect the Personal Information we disclose to third parties, for example by entering into contractual agreements stipulating the confidentiality of the information and the purposes for which it is to be used. Please be aware that, despite our efforts, no security measures are perfect or impenetrable. You can help us by protecting and keeping your passwords safe at all times, and not using the same password for different applications or sites. You also can protect yourself and help us reduce the risk of fraud by promptly notifying us if you suspect that your credit card, pass product with resort charge, other resort-specific payment product, username, or password is lost, stolen or used without permission.

We will retain your Personal Information for the length of time needed to fulfill the purposes outlined in this Notice and for the purposes of satisfying any legal, accounting, contractual, or reporting requirements that apply to us. Personal Information that is no longer required for those purposes will be destroyed or made irreversibly anonymous.

Changes to the Notice

We may change this Notice from time to time, and will post the revised Notice on our Site. The changes will only apply to Personal Information we collect after we have posted the revised Notice. If we make material changes to the way we collect, use or disclose Personal Information, we will notify you by means that are appropriate, including potentially posting a clear and prominent announcement on our Site or alerting you through a direct communication. To the extent allowed by applicable law, your continued access to or use of our Site or the Ski Area following notice of material changes to this Notice shall constitute consent to any amendments and/or modifications. Where required by law we will provide separate notice or seek separate consent for changes to our Privacy Notice or practices.

Contact Us

If you have questions about this Privacy Notice or our data security practices, or need to access this Privacy Notice in an alternative format due to a disability, please contact:

Butternut Basin, Inc.
Attn: Privacy
380 State Road
Great Barrington, MA 01230
Phone: 413-528-2000 x110
Email: [email protected]